Mobile Technology and the New Generation of Direct Sales Communications

In technology usage today, mobile has surpassed desktop in both number of users and time spent on devices. Mobile usage will continue to increase among people of all age ranges.

Global mobile traffic will become 30 times greater in just five years, according to Alcatel-Lucent research. Mobile now represents 65% of time spent on a digital device, with desktop as only a “secondary touch point” for an increasing number of people. In fact, several Fragmob clients have chosen mobile as the primary (though not only) way for their sales reps to conduct business.


Growth in Mobile Users

The number of mobile users continues to grow with speed and strength. In 2014, the number of global mobile users first overtook the number of desktop users. Today, there are greater than 1.9B unique smartphone users worldwide, according to comScore. The number of global mobile users is set to grow to 2B in 2017.

More Time Spent on Mobile

In the top 100 digital media properties, median audience sizes favor mobile over desktop usage. The comScore December 2015 smartphone penetration figure is 79%. High mobile usage spans every age range: 58% of 50-64 year olds have smartphones and 83% of 35-49 year olds have smartphones. Additionally, 93% of 18-34 year olds have smartphones. According to DSA.org, nearly seven in 10 consultants involved in direct selling are millennials.

More Powerful Mobile Solutions

What can account for this exponential growth in mobile usage? Mobile device usage time and number of users continue to grow in accordance with the increasingly powerful mobile technology available. Smartphones are more capable of powerful functions with each upgrade and release, making mobile more enticing as the primary digital source. On-the-go independent business owners, such as direct sellers, now have access to their business anywhere in the world, right in the palm of their hand.


The powerful Fragmob mobile technology platform is the future of direct sales communications. Mobile app features teach the field your business and comp plan through actionable steps tailored to your company. Features such as Prospector, My Steps, Dashboard, and Action Reports help your field learn the best actions to grow their businesses whether it is prospecting, converting new sales, or mentoring their downline.

ProspectorProspector Viewed Content Notification dashboard FragDS 3.0

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To learn more about powerful direct selling business mobile app features, contact Fragmob.